Eaton Square would like to congratulate Removify on its sale to Software Combined.
Removify was advised by Nicholas Weston, Managing Principal (Melbourne) and Reece Adnams, Global Managing Principal (Florida).
Founded in 2019 by Nick Bell and Andrew Whitford, Removify pioneered the use of proprietary technology to automatically detect and remove damaging online content. The business grew rapidly by offering businesses and individuals a powerful way to manage and improve their online reputations at scale.
Software Combined, one of Australia’s most active acquirers of B2B software and technology services firms, has made a strategic move into the online brand protection space with this acquisition—further expanding its portfolio of specialised enterprise software businesses across Australia and New Zealand.
“The internet can be an unfair place, capable of destroying brands of every size practically overnight. With the emergence of AI and other automated systems to spread false and misleading content on countless websites, we are seeing significant demand for Removify’s unique and innovative approach to online reputation management and content removal. By joining forces with Software Combined, we are very confident our customers will see even more innovation and continue to benefit from working with Removify’s team of experts. We are looking forward to accelerating our growth and success as part of the Software Combined family. Eaton Square played a crucial role in helping us navigate this process and find the right fit with Software Combined,” said Andrew Whitford, Co-Founder of Removify.
“As M&A advisors to Removify, Reece Adnams and myself are proud to have supported this strategic transaction. Removify has established itself as a leader in online content removal services, helping businesses protect their digital reputation. This acquisition strengthens Software Combined’s portfolio of digital solutions and creates exciting growth opportunities.Congratulations to the talented teams at both Removify and Software Combined on this milestone. Looking forward to seeing the continued innovation that will come from this partnership,” said Nick Weston, Managing Principal of Eaton Square (Melbourne).
“We’re proud to have supported Nick and Andrew on this milestone. Removify built an exceptional business in a high-growth sector, and this deal reflects the increasing demand from investors for proven, tech-enabled platforms with recurring revenue models,” said Reece Adnams, CEO of Eaton Square.
This transaction reinforces Eaton Square’s deep experience in advising technology, digital, and services businesses on strategic exits and capital raising.
For more information, contact:
Nicholas Weston
Managing Principal
[email protected]
Reece Adnams
Global Managing Principal and CEO
[email protected]
