Eaton Square would like to congratulate Cartika on its successful sale to Earl & Partners, a Toronto-based entrepreneurial investment firm.
Cartika was advised by Andrew Light, Managing Principal (North America) at Eaton Square, alongside Nelson Bonito of Bridgecom.
A Strategic Partnership in Cloud Infrastructure
Founded in 2000, Cartika is a Toronto-based Infrastructure as a Service (IaaS) and managed hosting provider, delivering public cloud, private cloud, virtual server, and dedicated server solutions to businesses across Canada and the United States.
Over more than two decades, Cartika has built a strong reputation supporting both Linux and Windows environments through a centralized control interface that enables customers to deploy, scale, and manage cloud servers, load balancers, VPNs, backups, DNS/CDN, and other critical infrastructure services. As of 2025, more than 95% of Cartika’s revenue is recurring, serving a base of 200+ customers.
Earl & Partners acquires and operates fundamentally strong, often founder-owned businesses that are overlooked by traditional investors. The firm focuses on long-term value creation through operational support and strategic growth initiatives.
Positioned for Continued Growth
The IaaS sector continues to benefit from strong structural tailwinds, including cloud migration, increasing data and compute requirements, and growing demand for AI-optimized infrastructure. Cartika’s established platform, recurring revenue base, and mid-market focus position the business well for its next phase of growth under Earl & Partners’ ownership.
Looking Ahead
Earl & Partners will work closely with Andrew Rouchotas, CEO of Cartika, who will remain actively involved in the business going forward. Clients can expect continuity of leadership, supported by enhanced strategic and operational resources as Cartika enters its next chapter.
“Australia, North America, and Europe continue to see strong cross-border interest in high-quality technology and infrastructure businesses,” said Andrew Light, Managing Principal at Eaton Square. “Cartika represents the type of resilient, founder-led platform that aligns well with entrepreneurial capital seeking long-term value creation.”
For more information, contact:
Andrew Light
Managing Principal, North America
Tel: +1 647 985 2639
Email: [email protected]
About Earl & Partners
Earl & Partners is an entrepreneurial investment firm founded by partners with backgrounds in investment banking, M&A, restructuring, and operational leadership. The firm focuses on acquiring and operating businesses across North America in tech-enabled services, SaaS, healthcare, niche manufacturing, and value-added distribution.
About Cartika
Cartika delivers enterprise-grade infrastructure, compliance support, data security, and managed backup and disaster recovery solutions, serving mid-market organizations seeking reliable, flexible cloud infrastructure without building it in-house.
About Bridgecom:
Having assisted in financings all over the world, BridgeCom Consulting Group provides Capital Advisory Services, with a specialization in debt placements, to SME business clients and commercial real estate developers/owners in North America and internationally.
