Dylan is the Marketing arm of IBEX. Previously working as an advertising copywriter, he was eager to join his father to reestablish International Business Exchange as a premier brokerage.
Splitting time in Manhattan and in Austin, Dylan worked the gamete in digital advertising as an ad copywriter while also dabbling in traditional media. Product launch websites, social media, a gameshow ppc campaign, radio runs, billboards and campaign pitches/presentations – all focused on establishing brand, increasing consumer engagement and/or pushing the product.
His focus at IBEX is to keep seller & buyer communication freely flowing by getting the correct content in front of the right people. A mix of traditional and digital targeting is used for each campaign. It’s a numbers game, a segmenting scrub, an exercise in creative brevity with a follow-up or two or three.